{"id":815,"date":"2016-06-13T11:15:16","date_gmt":"2016-06-13T14:15:16","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=815"},"modified":"2016-06-06T17:07:02","modified_gmt":"2016-06-06T20:07:02","slug":"seo-texto-anclaje-anchor-text","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/seo-texto-anclaje-anchor-text.php","title":{"rendered":"SEO: sobre el texto de anclaje o anchor text"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400\">El texto de anclaje es el texto que ve el usuario como enlace y sobre el que debe hacer clic si quiere visitar la p\u00e1gina a la que apunta ese enlace. <\/span><\/p>\n<p><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/06\/seo-anclaje-texto.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-816\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/06\/seo-anclaje-texto.png\" alt=\"seo-anclaje-texto\" width=\"601\" height=\"377\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/06\/seo-anclaje-texto.png 601w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/06\/seo-anclaje-texto-300x188.png 300w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/06\/seo-anclaje-texto-600x376.png 600w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a><!--more--><\/p>\n<p><span style=\"font-weight: 400\">Por ejemplo: <em>&lt;a href=\u00bbhttp:\/\/www.neolo.com\u00bb target=\u00bb_blank\u00bb title=\u00bbBienvenidos a la web de NEOLO, empresa de web hosting\u00bb&gt;Anchor text&lt;\/a&gt; <\/em><\/span><\/p>\n<p><span style=\"font-weight: 400\">Es importante porque Google puede utilizar esta informaci\u00f3n como parte de sus algoritmos de clasificaci\u00f3n. Los buscadores considera que este texto en parte describe y define el contenido de cada enlace. Por lo cual es un aspecto clave para optimizar el SEO de tu web: <\/span><\/p>\n<p><span style=\"font-weight: 400\">Algunos tips:<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; el texto tiene que ser claro, preciso, descriptivo y conciso. De nada sirve que sea un p\u00e1rrafo lleno de palabras clave porque los motores de b\u00fasqueda tambi\u00e9n penalizan esta pr\u00e1ctica. Hay que ser transparentes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; incluir texto m\u00e1s interesante que \u201chacer click aqu\u00ed\u00bb \u00abclick ac\u00e1\u00bb o etc. <\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; no repetir el mismo texto o palabras en diferentes textos de anclaje, ya que los motores de b\u00fasqueda lo reconocen y penalizan al sitio web y tu SEO se ver\u00e1 da\u00f1ado. <\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; s\u00e9 honesto. Crear enlaces innecesarios tambi\u00e9n te puede llegar a penalizar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; recuerda que si el anchor text no tiene nada que ver con el link con el que est\u00e1 asociado tambi\u00e9n ser\u00e1s penalizado.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Debido a la naturaleza cambiante de la percepci\u00f3n y el uso de texto de anclaje, es probable que sea mejor ser cauteloso en el proceso de construcci\u00f3n de enlaces. Trata de no crear demasiados enlaces que tengan exactamente el mismo texto de anclaje en ellos, sobre todo si los enlaces no son de la m\u00e1s alta calidad, como los enlaces que provienen de dominios de baja calidad. Se debe tratar de hacer que tu estrategia de link building luzca lo m\u00e1s natural posible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Herramientas para medir el anclaje de texto<\/span><\/p>\n<p><a href=\"https:\/\/es.majestic.com\/\"><b>Majestic SEO<\/b><\/a><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/\"><b>AHREFs<\/b><\/a><\/p>\n<p><a href=\"https:\/\/moz.com\/researchtools\/ose\/\"><b>SEMRUSH<\/b><\/a><\/p>\n<p><a href=\"https:\/\/moz.com\/researchtools\/ose\/\"><b>Open Site Explorer<\/b><\/a><\/p>\n<p><a href=\"http:\/\/www.seo-spyglass.com\/\"><b>SEO SpyGlass<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El texto de anclaje es el texto que ve el usuario como enlace y sobre el que debe hacer clic si quiere visitar la p\u00e1gina a la que apunta ese enlace.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[161,105,154],"class_list":["post-815","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-anclaje-de-texto","tag-seo","tag-seo-latinoamerica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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