{"id":799,"date":"2016-05-26T07:54:20","date_gmt":"2016-05-26T10:54:20","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=799"},"modified":"2020-12-01T14:46:40","modified_gmt":"2020-12-01T17:46:40","slug":"seo-herramientas-optimizar-link-building","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php","title":{"rendered":"SEO: Herramientas para optimizar el link building"},"content":{"rendered":"Tiempo de lectura:<\/span> 2<\/span> minutos<\/span><\/span>

El Link building<\/strong> es una t\u00e9cnica de SEO con la cual podemos conseguir que otros sitios web enlacen contenido relevante a nuestra web, para lograrlo podemos usar algunas herramientas para optimizar el link building<\/strong>.<\/p>\n

Gracias a esta t\u00e9cnica podemos hacer que los motores de b\u00fasqueda posicionen mejor nuestra web en los resultados de b\u00fasqueda de los usuarios.<\/p>\n

As\u00ed pues, en esta oportunidad vamos a hablarte sobre algunos aspectos y herramientas que nos facilitar\u00e1n la tarea de la construcci\u00f3n de enlaces o \u00ablink building\u00bb.<\/p>\n

\u00a1Vamos a ello!<\/p>\n

\"linkbuilding\"<\/a><\/p>\n

N\u00famero de enlaces: cuando est\u00e1s en un proceso de construcci\u00f3n de v\u00ednculos, es importante supervisar la cantidad de enlaces que has a\u00f1adido o construido.<\/p>\n

Igualmente, es importante verificar el estado de tu sitio web con los de tus competidores, de forma que puedas observar qu\u00e9 tan lejos has llegado. Sin embargo, es necesario recordarte que, aunque la cantidad es importante, mucho m\u00e1s imprescindible es contar con enlaces de calidad.<\/p>\n

Visto como una m\u00e9trica, n\u00famero de enlaces puede ser \u00fatil para nosotros en dos formas principales:<\/span><\/p>\n

    \n
  1. Medir el progreso o \u00e9xito de una campa\u00f1a de construcci\u00f3n de enlaces<\/span><\/li>\n
  2. Para las comparaciones de funcionamiento entre tu sitio web y los sitios de la competencia<\/span><\/li>\n<\/ol>\n

    Veamos algunas herramientas para medir la cantidad de enlaces:<\/p>\n

    Ahrefs<\/b><\/a>: mediante esta herramienta (paga) se puede lograr un an\u00e1lisis en profundidad de todos los enlaces entrantes que llegan a tu siti y as\u00ed como analizar c\u00f3mo te est\u00e1n enlazando en cada momento. Se pueden analizar variables a nivel macro o por p\u00e1ginacomo: variedad de IP\u2019s, tipos de dominios que te enlazan, pa\u00edses, las p\u00e1ginas de tu sitio que son m\u00e1s enlazas, la variedad de anchor text que tienes en tu web y enlaces salientes, entre otras.<\/span><\/p>\n

    Redirect Path<\/b><\/a>:<\/b> para verificar que un enlace dirija directamente a la p\u00e1gina de destino, esta herramienta rastrea y muestra si hay alguna redirecci\u00f3n y el camino de esa redirecci\u00f3n, as\u00ed como el tipo de error que tenga esa p\u00e1gina.<\/span><\/p>\n

    Open Link Profiler<\/b><\/a>: con esta herramienta gratuita puedes analizar los backlinks a nivel global de la web y no p\u00e1gina por p\u00e1gina.<\/span>
    \n<\/b><\/p>\n

    Link Building Query Generator<\/b><\/a>: genera t\u00e9rminos de b\u00fasqueda para Google para poder encontrar resultados de b\u00fasqueda y enviar peticiones de enlace a directorios de nicho, foros o tambi\u00e9n para poder encontrar oportunidades de enlaces en otras webs o blogs que no hab\u00edamos tenido en cuenta o no conoc\u00edamos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    El Link building es una t\u00e9cnica de SEO con la cual podemos conseguir que otros sitios web enlacen contenido relevante a nuestra web, para lograrlo podemos usar algunas herramientas para optimizar el link building. Gracias a esta t\u00e9cnica podemos hacer que los motores de b\u00fasqueda posicionen mejor nuestra web en los resultados de b\u00fasqueda de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[136,159,105],"class_list":["post-799","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-herramientas","tag-link-building","tag-seo"],"yoast_head":"\nSEO: Herramientas para optimizar el link building - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: Herramientas para optimizar el link building - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"El Link building es una t\u00e9cnica de SEO con la cual podemos conseguir que otros sitios web enlacen contenido relevante a nuestra web, para lograrlo podemos usar algunas herramientas para optimizar el link building. Gracias a esta t\u00e9cnica podemos hacer que los motores de b\u00fasqueda posicionen mejor nuestra web en los resultados de b\u00fasqueda de […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php\" \/>\n<meta property=\"og:site_name\" content=\"Neolo Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/neolohosting\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-26T10:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-01T17:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg\" \/>\n<meta name=\"author\" content=\"Romina Dirks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@neolo\" \/>\n<meta name=\"twitter:site\" content=\"@neolo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romina Dirks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php\"},\"author\":{\"name\":\"Romina Dirks\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\"},\"headline\":\"SEO: Herramientas para optimizar el link building\",\"datePublished\":\"2016-05-26T10:54:20+00:00\",\"dateModified\":\"2020-12-01T17:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php\"},\"wordCount\":436,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg\",\"keywords\":[\"herramientas\",\"link building\",\"seo\"],\"articleSection\":[\"Articulos interesantes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php\",\"url\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php\",\"name\":\"SEO: Herramientas para optimizar el link building - Neolo Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg\",\"datePublished\":\"2016-05-26T10:54:20+00:00\",\"dateModified\":\"2020-12-01T17:46:40+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg\",\"width\":900,\"height\":580},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.neolo.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articulos interesantes\",\"item\":\"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO: Herramientas para optimizar el link building\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"name\":\"Neolo Blog\",\"description\":\"Blog de Neolo: Dominios, Web Hosting y Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.neolo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\",\"name\":\"Neolo\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"width\":392,\"height\":83,\"caption\":\"Neolo\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/neolohosting\",\"https:\/\/x.com\/neolo\",\"https:\/\/www.instagram.com\/neolodotcom\/\",\"https:\/\/www.linkedin.com\/company\/neolo.com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\",\"name\":\"Romina Dirks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"caption\":\"Romina Dirks\"},\"url\":\"https:\/\/www.neolo.com\/blog\/author\/editora\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO: Herramientas para optimizar el link building - Neolo Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php","og_type":"article","og_title":"SEO: Herramientas para optimizar el link building - Neolo Blog","og_description":"El Link building es una t\u00e9cnica de SEO con la cual podemos conseguir que otros sitios web enlacen contenido relevante a nuestra web, para lograrlo podemos usar algunas herramientas para optimizar el link building. Gracias a esta t\u00e9cnica podemos hacer que los motores de b\u00fasqueda posicionen mejor nuestra web en los resultados de b\u00fasqueda de […]","og_url":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php","og_site_name":"Neolo Blog","article_publisher":"https:\/\/www.facebook.com\/neolohosting","article_published_time":"2016-05-26T10:54:20+00:00","article_modified_time":"2020-12-01T17:46:40+00:00","og_image":[{"url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg","type":"","width":"","height":""}],"author":"Romina Dirks","twitter_card":"summary_large_image","twitter_creator":"@neolo","twitter_site":"@neolo","twitter_misc":{"Escrito por":"Romina Dirks","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#article","isPartOf":{"@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php"},"author":{"name":"Romina Dirks","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f"},"headline":"SEO: Herramientas para optimizar el link building","datePublished":"2016-05-26T10:54:20+00:00","dateModified":"2020-12-01T17:46:40+00:00","mainEntityOfPage":{"@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php"},"wordCount":436,"commentCount":0,"publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"image":{"@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg","keywords":["herramientas","link building","seo"],"articleSection":["Articulos interesantes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#respond"]}]},{"@type":"WebPage","@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php","url":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php","name":"SEO: Herramientas para optimizar el link building - Neolo Blog","isPartOf":{"@id":"https:\/\/www.neolo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage"},"image":{"@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg","datePublished":"2016-05-26T10:54:20+00:00","dateModified":"2020-12-01T17:46:40+00:00","breadcrumb":{"@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#primaryimage","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/04\/linkbuilding.jpg","width":900,"height":580},{"@type":"BreadcrumbList","@id":"http:\/\/www.neolo.com\/blog\/seo-herramientas-optimizar-link-building.php#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.neolo.com\/blog"},{"@type":"ListItem","position":2,"name":"Articulos interesantes","item":"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes"},{"@type":"ListItem","position":3,"name":"SEO: Herramientas para optimizar el link building"}]},{"@type":"WebSite","@id":"https:\/\/www.neolo.com\/blog\/#website","url":"https:\/\/www.neolo.com\/blog\/","name":"Neolo Blog","description":"Blog de Neolo: Dominios, Web Hosting y Marketing Digital","publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.neolo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.neolo.com\/blog\/#organization","name":"Neolo","url":"https:\/\/www.neolo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","width":392,"height":83,"caption":"Neolo"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/neolohosting","https:\/\/x.com\/neolo","https:\/\/www.instagram.com\/neolodotcom\/","https:\/\/www.linkedin.com\/company\/neolo.com\/"]},{"@type":"Person","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f","name":"Romina Dirks","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","caption":"Romina Dirks"},"url":"https:\/\/www.neolo.com\/blog\/author\/editora"}]}},"_links":{"self":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/comments?post=799"}],"version-history":[{"count":5,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/799\/revisions"}],"predecessor-version":[{"id":11142,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/799\/revisions\/11142"}],"wp:attachment":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/media?parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/categories?post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/tags?post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}