{"id":682,"date":"2016-02-06T10:27:24","date_gmt":"2016-02-06T13:27:24","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=682"},"modified":"2016-02-03T11:05:47","modified_gmt":"2016-02-03T14:05:47","slug":"como-vender-intangibles-en-internet-brindar-un-plus-algo-extra","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php","title":{"rendered":"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400\">En el mercado global, un mont\u00f3n de empresas tienen buenos productos y servicios, son agradables en el tel\u00e9fono y responden los mails y chats de una forma simp\u00e1tica y descontracturada, pero a la hora de aumentar las ventas, sobre todo con productos intangibles en Internet, es necesario deleitar inesperadamente tus cliente con promociones y descuentos que generen que los clientes se conviertan en fans y fieles seguidores que promover\u00e1n su experiencia a su c\u00edrculo de amigos y conocidos, lo que, en s\u00edntesis, te generar\u00e1 nuevas ventas y m\u00e1s clientes. <\/span><\/p>\n<p><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg\" rel=\"attachment wp-att-683\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-683\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg\" alt=\"recomendacion-clientes\" width=\"500\" height=\"335\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg 500w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes-300x201.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400\">En ese sentido, es vital, ir m\u00e1s all\u00e1 en tus interacciones con el cliente y brinda un plus, \u201calgo\u201d extra que los motive a estar en contacto contigo y a pensar en ti al momento de realizar una compra de alg\u00fan producto o servicio que brindes. Al fin y al cabo, ese es tu objetivo a lograr: mejorar y potenciar tus ventas. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Adem\u00e1s de las promociones y descuentos, otra forma de \u201cir m\u00e1s all\u00e1\u201d es proporcionar servicios complementarios que mejoran los esfuerzos de marketing pensados para tus clientes. Tambi\u00e9n es \u00fatil para ser creativos a la hora de proporcionar un valor a\u00f1adido.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por ejemplo, <\/span><a href=\"http:\/\/articles.latimes.com\/2012\/jul\/03\/business\/la-fi-mo-taco-bell-alaska-20120703\"><span style=\"font-weight: 400\">en 2012, Taco Bell sorprendi\u00f3 y deleit\u00f3 a sus fans<\/span><\/a><span style=\"font-weight: 400\"> m\u00e1s fieles de una manera original y un poco extrema: la entrega de miles de tacos en el pueblo de Bethel, Alaska. El remoto pueblo fue llevado a creer por un bromista que una franquicia de Taco Bell se abrir\u00eda en su \u00e1rea. Cuando Taco Bell se enter\u00f3 de la broma, respondieron mediante la entrega de miles de tacos en esa ciudad de forma gratuita para compensar la decepci\u00f3n. Esa acci\u00f3n cre\u00f3 una ola de clientes leales que festejaron esa actitud y cre\u00f3, entonces, una base s\u00f3lida para las relaciones futuras con los clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Otro caso para analizar y adaptar a las caracter\u00edsticas de cada negocio es el que realiz\u00f3 <\/span><a href=\"http:\/\/www.socialunderground.co\/oreo-lanza-un-packaging-navideno-que-puedes-personalizar-coloreandolo\/\"><span style=\"font-weight: 400\">Oreo para personalizar el envoltorio de sus galletas<\/span><\/a><span style=\"font-weight: 400\">. La acci\u00f3n estuvo disponible s\u00f3lo en el mercado anglosaj\u00f3n durante la Navidad del a\u00f1o pasado, y consisti\u00f3 en brindar a trav\u00e9s de su web una serie de dise\u00f1os en blanco y negro para ser coloreados -o \u201ccolorfilled\u201d como lo llaman en ingl\u00e9s- por cada persona. <\/span><\/p>\n<p><span style=\"font-weight: 400\">El \u00faltimo ejemplo para tener variedad de marcas y, sobre todo, de tipos de acciones que brindan un plus y buscan diferenciarse de la competencia. Tiffany &amp; Co: sus joyas son muy caras y para demostrar por qu\u00e9, la empresa brinda un plus a sus clientes y potenciales clientes a trav\u00e9s de las redes sociales: muestra en su cuenta de Instagram el complejo proceso de creaci\u00f3n de sus valiosas alhajas. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mercado global, un mont\u00f3n de empresas tienen buenos productos y servicios, son agradables en el tel\u00e9fono y responden los mails y chats de una forma simp\u00e1tica y descontracturada, pero a la hora de aumentar las ventas, sobre todo con productos intangibles en Internet, es necesario deleitar inesperadamente tus cliente con promociones y descuentos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[114],"class_list":["post-682","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-como-vender-intangibles-en-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"En el mercado global, un mont\u00f3n de empresas tienen buenos productos y servicios, son agradables en el tel\u00e9fono y responden los mails y chats de una forma simp\u00e1tica y descontracturada, pero a la hora de aumentar las ventas, sobre todo con productos intangibles en Internet, es necesario deleitar inesperadamente tus cliente con promociones y descuentos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php\" \/>\n<meta property=\"og:site_name\" content=\"Neolo Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/neolohosting\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-06T13:27:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg\" \/>\n<meta name=\"author\" content=\"Romina Dirks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@neolo\" \/>\n<meta name=\"twitter:site\" content=\"@neolo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romina Dirks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php\"},\"author\":{\"name\":\"Romina Dirks\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\"},\"headline\":\"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra\",\"datePublished\":\"2016-02-06T13:27:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php\"},\"wordCount\":474,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg\",\"keywords\":[\"C\u00f3mo vender intangibles en Internet\"],\"articleSection\":[\"Articulos interesantes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php\",\"url\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php\",\"name\":\"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra - Neolo Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg\",\"datePublished\":\"2016-02-06T13:27:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.neolo.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articulos interesantes\",\"item\":\"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"name\":\"Neolo Blog\",\"description\":\"Blog de Neolo: Dominios, Web Hosting y Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.neolo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\",\"name\":\"Neolo\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"width\":392,\"height\":83,\"caption\":\"Neolo\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/neolohosting\",\"https:\/\/x.com\/neolo\",\"https:\/\/www.instagram.com\/neolodotcom\/\",\"https:\/\/www.linkedin.com\/company\/neolo.com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\",\"name\":\"Romina Dirks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"caption\":\"Romina Dirks\"},\"url\":\"https:\/\/www.neolo.com\/blog\/author\/editora\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra - Neolo Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php","og_type":"article","og_title":"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra - Neolo Blog","og_description":"En el mercado global, un mont\u00f3n de empresas tienen buenos productos y servicios, son agradables en el tel\u00e9fono y responden los mails y chats de una forma simp\u00e1tica y descontracturada, pero a la hora de aumentar las ventas, sobre todo con productos intangibles en Internet, es necesario deleitar inesperadamente tus cliente con promociones y descuentos [&hellip;]","og_url":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php","og_site_name":"Neolo Blog","article_publisher":"https:\/\/www.facebook.com\/neolohosting","article_published_time":"2016-02-06T13:27:24+00:00","og_image":[{"url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg","type":"","width":"","height":""}],"author":"Romina Dirks","twitter_card":"summary_large_image","twitter_creator":"@neolo","twitter_site":"@neolo","twitter_misc":{"Escrito por":"Romina Dirks","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#article","isPartOf":{"@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php"},"author":{"name":"Romina Dirks","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f"},"headline":"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra","datePublished":"2016-02-06T13:27:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php"},"wordCount":474,"commentCount":0,"publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg","keywords":["C\u00f3mo vender intangibles en Internet"],"articleSection":["Articulos interesantes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php","url":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php","name":"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra - Neolo Blog","isPartOf":{"@id":"https:\/\/www.neolo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg","datePublished":"2016-02-06T13:27:24+00:00","breadcrumb":{"@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#primaryimage","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/recomendacion-clientes.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.neolo.com\/blog\/como-vender-intangibles-en-internet-brindar-un-plus-algo-extra.php#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.neolo.com\/blog"},{"@type":"ListItem","position":2,"name":"Articulos interesantes","item":"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes"},{"@type":"ListItem","position":3,"name":"C\u00f3mo vender intangibles en Internet: brindar un plus, \u201calgo\u201d extra"}]},{"@type":"WebSite","@id":"https:\/\/www.neolo.com\/blog\/#website","url":"https:\/\/www.neolo.com\/blog\/","name":"Neolo Blog","description":"Blog de Neolo: Dominios, Web Hosting y Marketing Digital","publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.neolo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.neolo.com\/blog\/#organization","name":"Neolo","url":"https:\/\/www.neolo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","width":392,"height":83,"caption":"Neolo"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/neolohosting","https:\/\/x.com\/neolo","https:\/\/www.instagram.com\/neolodotcom\/","https:\/\/www.linkedin.com\/company\/neolo.com\/"]},{"@type":"Person","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f","name":"Romina Dirks","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","caption":"Romina Dirks"},"url":"https:\/\/www.neolo.com\/blog\/author\/editora"}]}},"_links":{"self":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/comments?post=682"}],"version-history":[{"count":1,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/682\/revisions"}],"predecessor-version":[{"id":684,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/682\/revisions\/684"}],"wp:attachment":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/media?parent=682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/categories?post=682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/tags?post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}