{"id":663,"date":"2016-02-01T13:09:04","date_gmt":"2016-02-01T16:09:04","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=663"},"modified":"2022-04-29T10:19:33","modified_gmt":"2022-04-29T13:19:33","slug":"las-estrategias-de-marketing-online-mas-usadas","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/las-estrategias-de-marketing-online-mas-usadas.php","title":{"rendered":"Las estrategias de Marketing Online m\u00e1s usadas"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<p>Los primeros pasos del marketing en Internet comenzaron a principios de los 90. En ese momento la creaci\u00f3n de sitios web consist\u00eda en a\u00f1adir solamente texto junto a la informaci\u00f3n de los productos.<\/p>\n\n\n\n<p>Al finalizar la d\u00e9cada de los 90,&nbsp;<span style=\"font-weight: 400;\">surgieron en Estados Unidos los sitios denominados \u201cwebmercials\u201d (combinaci\u00f3n de las palabras \u00abcommercial\u00bb y \u00abweb\u00bb).<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/Marketingonline.jpg\" rel=\"attachment wp-att-664\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"258\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/Marketingonline.jpg\" alt=\"Marketingonline\" class=\"wp-image-664\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/Marketingonline.jpg 500w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2016\/02\/Marketingonline-300x155.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">Para entender la importancia de Interne<\/span>t<span style=\"font-weight: 400;\"> para cualquier negocio es imprescindible preguntarse: \u00bfCu\u00e1nta gente se conecta a Internet? Actualmente, m\u00e1s de un tercio de la poblaci\u00f3n mundial cuenta con conexi\u00f3n a Internet. Igualmente, la mitad de las personas consultadas afirman haber usado este medio para hacer algunas compras.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Con el surgimiento y profundizaci\u00f3n del uso del mail y de los blogs y las redes sociales a mediados del 2000, la manera de hacer marketing en Internet evolucion\u00f3 radicalmente. Luego los m\u00f3viles tambi\u00e9n&nbsp;produjo otra \u00abevoluci\u00f3n\u00bb.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Las <strong>estrategias de marketing online<\/strong> pueden resumirse en las siguientes:<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><strong>Publicidad online<\/strong><\/span>: publicidad en buscadores, en Facebook, Instagram y otros sitios mediante el sistema de Google o de otro servicio que brinde \u201cespacios de publicidad\u201d. <\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><strong>Comercio online:<\/strong> <\/span>webs donde pod\u00e9s comprar, como MercadoLibre o que tienen un propio sistema de venta de Compra Online.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong><span style=\"color: #3366ff;\">Email marketing:<\/span><\/strong> el env\u00edo de mails renaci\u00f3 de la mano de los m\u00f3viles. Al igual que en las otras formas de hacer marketing online, es muy importante aportar valor e informaci\u00f3n de inter\u00e9s para los usuarios, caso contrario seremos f\u00e1cilmente marcados como \u00abspam\u00bb y nuestro mensaje nunca llegar\u00e1 a destino. <\/span><\/li><li><span style=\"font-weight: 400;\"><strong><span style=\"color: #3366ff;\">Marketing y posicionamiento\u00a0en\u00a0buscadores, SEO y SEM:<\/span> <\/strong>el SEO se refiere a las pr\u00e1cticas para lograr un mejor posicionamiento en buscadores y el SEM \u00a0est\u00e1 vinculado al marketing en buscadores. <\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><strong>Social Media:<\/strong><\/span> las redes sociales son un factor muy importante de cualquier estrategia de marketing online. Por eso, es muy importante planificar y desarrollar el trabajo en los medios sociales para aprovechar las particularidades y fortalezas de cada una. <\/span><\/li><li><span style=\"font-weight: 400;\"><strong><span style=\"color: #3366ff;\">Marketing de contenidos:<\/span> <\/strong>se basa en aportar valor para los clientes y potenciales clientes. Adem\u00e1s, se caracteriza por no ser intrusivo sino \u00fatil para los usuarios y por generar fidelidad. Puede realizarse a trav\u00e9s de distintos medios y plataformas, como blogs y redes sociales. \u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><strong>Marketing mobile:<\/strong> <\/span>tiene como objetivo promocionar productos y servicios utilizando los dispositivos m\u00f3viles como smarthphones y tablets. Este tipo de marketing se ha convertido en una parte fundamental de cualquier estrategia de marketing online.\u00a0El env\u00edo de SMS, el scaneo de c\u00f3digos QR, email marketing y las aplicaciones m\u00f3viles son algunas de las t\u00e9cnicas m\u00e1s utilizadas para el marketing en dispositivos m\u00f3viles. <\/span><\/li><li><strong>C\u00f3digos QR:<\/strong> los <a href=\"https:\/\/www.beaconstac.com\/qr-code-generator\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f3digos QR<\/a> tambi\u00e9n son de gran utilidad para crear campa\u00f1as de marketing exitosas. Permiten trasladar a posibles clientes del entorno offline al online, lo que genera un mayor engagement y permite rastrear cada transacci\u00f3n. <\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Desde mediados de los \u00b490, el abaratamiento de los equipos (computadoras de escritorio y notebooks) y de las conexiones a Internet que, adem\u00e1s, comenzaron a proliferar en los hogares; el marketing online comenz\u00f3 a ser cada vez m\u00e1s trascendental. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Por otro lado, el avance de la tecnolog\u00eda, como el WiFi y el 3G y 4G, y el surgimiento de dispositivos port\u00e1tiles como netbooks, tablets y celulares potenci\u00f3 a\u00fan m\u00e1s la importancia del marketing online, siendo hoy una parte vital de cualquier empresa o emprendimiento, as\u00ed como tambi\u00e9n de cualquier profesional. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los primeros pasos del marketing en Internet comenzaron a principios de los 90. En ese momento la creaci\u00f3n de sitios web consist\u00eda en a\u00f1adir solamente texto junto a la informaci\u00f3n de los productos. Al finalizar la d\u00e9cada de los 90,&nbsp;surgieron en Estados Unidos los sitios denominados \u201cwebmercials\u201d (combinaci\u00f3n de las palabras \u00abcommercial\u00bb y \u00abweb\u00bb).<\/p>\n","protected":false},"author":3,"featured_media":15201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[102,103,73,29,104,48,49,105],"class_list":["post-663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-interesantes","tag-contenidos-web","tag-email-marketing","tag-estrategias-de-marketing-online","tag-marketing-online","tag-mobile","tag-publicidad-online","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las estrategias de Marketing Online m\u00e1s usadas - Neolo Blog<\/title>\n<meta name=\"description\" content=\"Conoce aqu\u00ed las mejores estrategias de marketing online, las de siempre y las novedades para este 2022 \u00a1No te lo pierdas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.neolo.com\/blog\/las-estrategias-de-marketing-online-mas-usadas.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las estrategias de Marketing Online m\u00e1s usadas - 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