{"id":596,"date":"2016-01-04T15:26:42","date_gmt":"2016-01-04T18:26:42","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=596"},"modified":"2020-11-24T05:17:28","modified_gmt":"2020-11-24T08:17:28","slug":"sobre-los-concursos-en-facebook","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php","title":{"rendered":"Sobre los concursos en Facebook"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Los concursos y sorteos son una gran herramienta de marketing para las P\u00e1ginas de Facebook. Permiten lograr engagement, darle visibilidad a la P\u00e1gina y de fidelizar a la comunidad virtual de tu marca\/producto\/servicio.<\/p>\n<p><!--more--><\/p>\n<p>Los concursos en Facebook, por otra parte, no s\u00f3lo sirven para sumar fans y tener m\u00e1s likes en las publicaciones. Tambi\u00e9n brinda la posibilidad de crear una buena base de datos al recolectar informaci\u00f3n de los fans que pueden ser de gran utilidad para las \u00e1reas de marketing: edad, g\u00e9nero, correo electr\u00f3nico, tel\u00e9fono, y otros datos que te interesen.<\/p>\n<p>Para hacer concursos en Facebook, conviene utilizar alguna de las aplicaciones creadas para tal fin. Gratuitas, fremium o de pago, hay muchas aplicaciones que se pueden utilizar y aunque las funcionalidades cambian, en su mayor\u00eda son similares (lo mismo ocurre con los costos en caso de aquellas herramientas pagas).<\/p>\n<p>Existen varias apps m\u00e1s que cumplen con los requisitos de Facebook para Concursos.<\/p>\n<ul>\n<li>socialtools.me<\/li>\n<li>easypromosapp.com<\/li>\n<li>trisocial.com<\/li>\n<li>woobox.com<\/li>\n<li>shortstack.com<\/li>\n<\/ul>\n<p>Los sorteos pueden tener ganadores aleatorios que algunas apps ofrecen configurar autom\u00e1ticamente, y en otras es necesario hacer la elecci\u00f3n del(los) ganador(es) en forma independiente y luego notificarlo desde la P\u00e1gina.<\/p>\n<p>Un aspecto fundamental para realizar concursos reales, exitosos y serios es tener en mente cu\u00e1l es el objetivo del concurso: sumar fans, generar tr\u00e1fico, fidelizar a la comunidad, generar una base de datos.<\/p>\n<p>Otro aspecto a considerar es redactar una serie de bases y condiciones en las que se establezca y quedan claros aspectos como: cantidad de ganadores, forma en que se eligen, c\u00f3mo y cu\u00e1ndo se retira el premio, tiempos para hacerse del premio, qu\u00e9 pasa si el premio no fue buscado por el ganador, si se eligen suplentes, qu\u00e9 datos usar\u00e1 la empresa de aquellos brindados por los concursantes, etc.<\/p>\n<p>Adem\u00e1s, no te olvides que Facebook tiene sus propias condiciones legales para los concursos, las cuales suelen cambiar con frecuencia. <a href=\"https:\/\/www.facebook.com\/legal\/terms\">Algunas normas de Facebook para concursos indican<\/a> que:<\/p>\n<ul>\n<li>\u201cSolo puedes poner en circulaci\u00f3n una oferta si eres el comerciante o fabricante del producto o servicio que promocionas.\u201d<\/li>\n<li>\u201cEres el responsable de garantizar que tu oferta cumple las presentes condiciones, as\u00ed como las leyes, normativas y reglamentos aplicables. Las ofertas est\u00e1n sujetas a muchas normativas (como los descuentos de bebidas alcoh\u00f3licas o las ofertas dirigidas a menores) y deber\u00e1s consultar a un experto si no est\u00e1s seguro de que tu oferta vaya a cumplir las leyes aplicables.\u00bb<\/li>\n<li>\u201cEl registro o participaci\u00f3n del usuario en la promoci\u00f3n no pueden depender de que realice una acci\u00f3n en ninguna funci\u00f3n de Facebook, salvo hacer clic en el bot\u00f3n \u201cMe gusta\u201d de una p\u00e1gina, indicar que se encuentra en un establecimiento con p\u00e1gina de lugar en Facebook o conectar con tu aplicaci\u00f3n. Por ejemplo, no debes condicionar el registro o la participaci\u00f3n a acciones como indicar que le gusta una publicaci\u00f3n en el muro, o comentar o subir una foto en un muro.\u201d<\/li>\n<li>Las promociones deben resaltar la siguiente informaci\u00f3n sobre el concurso:<br \/>\na. Deja en claro que tu concurso es completamente independiente de Facebook: por ejemplo, \u00abesta promoci\u00f3n no est\u00e1 patrocinada, respaldada o administrada de ninguna manera por Facebook ni asociada con ella\u00bb.<br \/>\nc. Un aviso de divulgaci\u00f3n que indique que el participante proporciona informaci\u00f3n a [destinatarios de la informaci\u00f3n] y no a Facebook.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">No olvidar<\/span>: todos los concursos en Facebook deben incluir mensajes en alguna parte que aclaren que la empresa Facebook no est\u00e1 vinculada con el mismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los concursos y sorteos son una gran herramienta de marketing para las P\u00e1ginas de Facebook. Permiten lograr engagement, darle visibilidad a la P\u00e1gina y de fidelizar a la comunidad virtual de tu marca\/producto\/servicio.<\/p>\n","protected":false},"author":3,"featured_media":597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[95,96,65],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-interesantes","tag-concursos-en-facebook","tag-conseguir-fans-en-facebook","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sobre los concursos en Facebook - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre los concursos en Facebook - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"Los concursos y sorteos son una gran herramienta de marketing para las P\u00e1ginas de Facebook. Permiten lograr engagement, darle visibilidad a la P\u00e1gina y de fidelizar a la comunidad virtual de tu marca\/producto\/servicio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php\" \/>\n<meta property=\"og:site_name\" content=\"Neolo Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/neolohosting\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T18:26:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T08:17:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Romina Dirks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@neolo\" \/>\n<meta name=\"twitter:site\" content=\"@neolo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romina Dirks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php\"},\"author\":{\"name\":\"Romina Dirks\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\"},\"headline\":\"Sobre los concursos en Facebook\",\"datePublished\":\"2016-01-04T18:26:42+00:00\",\"dateModified\":\"2020-11-24T08:17:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php\"},\"wordCount\":620,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg\",\"keywords\":[\"concursos en Facebook\",\"conseguir fans en Facebook\",\"redes sociales\"],\"articleSection\":[\"Articulos interesantes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php\",\"url\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php\",\"name\":\"Sobre los concursos en Facebook - Neolo Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg\",\"datePublished\":\"2016-01-04T18:26:42+00:00\",\"dateModified\":\"2020-11-24T08:17:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg\",\"width\":440,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.neolo.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articulos interesantes\",\"item\":\"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sobre los concursos en Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"name\":\"Neolo Blog\",\"description\":\"Blog de Neolo: Dominios, Web Hosting y Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.neolo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\",\"name\":\"Neolo\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"width\":392,\"height\":83,\"caption\":\"Neolo\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/neolohosting\",\"https:\/\/x.com\/neolo\",\"https:\/\/www.instagram.com\/neolodotcom\/\",\"https:\/\/www.linkedin.com\/company\/neolo.com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\",\"name\":\"Romina Dirks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"caption\":\"Romina Dirks\"},\"url\":\"https:\/\/www.neolo.com\/blog\/author\/editora\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sobre los concursos en Facebook - Neolo Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php","og_type":"article","og_title":"Sobre los concursos en Facebook - Neolo Blog","og_description":"Los concursos y sorteos son una gran herramienta de marketing para las P\u00e1ginas de Facebook. Permiten lograr engagement, darle visibilidad a la P\u00e1gina y de fidelizar a la comunidad virtual de tu marca\/producto\/servicio.","og_url":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php","og_site_name":"Neolo Blog","article_publisher":"https:\/\/www.facebook.com\/neolohosting","article_published_time":"2016-01-04T18:26:42+00:00","article_modified_time":"2020-11-24T08:17:28+00:00","og_image":[{"width":440,"height":240,"url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg","type":"image\/jpeg"}],"author":"Romina Dirks","twitter_card":"summary_large_image","twitter_creator":"@neolo","twitter_site":"@neolo","twitter_misc":{"Escrito por":"Romina Dirks","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#article","isPartOf":{"@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php"},"author":{"name":"Romina Dirks","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f"},"headline":"Sobre los concursos en Facebook","datePublished":"2016-01-04T18:26:42+00:00","dateModified":"2020-11-24T08:17:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php"},"wordCount":620,"commentCount":0,"publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg","keywords":["concursos en Facebook","conseguir fans en Facebook","redes sociales"],"articleSection":["Articulos interesantes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php","url":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php","name":"Sobre los concursos en Facebook - Neolo Blog","isPartOf":{"@id":"https:\/\/www.neolo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg","datePublished":"2016-01-04T18:26:42+00:00","dateModified":"2020-11-24T08:17:28+00:00","breadcrumb":{"@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#primaryimage","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/11\/tumblr_inline_mme09zingw1qz4rgp.jpg","width":440,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/www.neolo.com\/blog\/sobre-los-concursos-en-facebook.php#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.neolo.com\/blog"},{"@type":"ListItem","position":2,"name":"Articulos interesantes","item":"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes"},{"@type":"ListItem","position":3,"name":"Sobre los concursos en Facebook"}]},{"@type":"WebSite","@id":"https:\/\/www.neolo.com\/blog\/#website","url":"https:\/\/www.neolo.com\/blog\/","name":"Neolo Blog","description":"Blog de Neolo: Dominios, Web Hosting y Marketing Digital","publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.neolo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.neolo.com\/blog\/#organization","name":"Neolo","url":"https:\/\/www.neolo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","width":392,"height":83,"caption":"Neolo"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/neolohosting","https:\/\/x.com\/neolo","https:\/\/www.instagram.com\/neolodotcom\/","https:\/\/www.linkedin.com\/company\/neolo.com\/"]},{"@type":"Person","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f","name":"Romina Dirks","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","caption":"Romina Dirks"},"url":"https:\/\/www.neolo.com\/blog\/author\/editora"}]}},"_links":{"self":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":3,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"predecessor-version":[{"id":11055,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/596\/revisions\/11055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/media\/597"}],"wp:attachment":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}