{"id":454,"date":"2015-12-01T20:33:59","date_gmt":"2015-12-01T23:33:59","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=454"},"modified":"2020-11-24T02:24:56","modified_gmt":"2020-11-24T05:24:56","slug":"el-increible-boom-de-los-videos-online","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/el-increible-boom-de-los-videos-online.php","title":{"rendered":"Datos para analizar el boom de los videos online"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Los videos en Internet son un recurso en crecimiento constante y de m\u00faltiples usos. Primero fue el boom de YouTube y ahora el de Facebook, Instagram y el de Snapchat. M\u00e1s all\u00e1 de la plataforma, <strong>el rey indiscutido es el video. Muchas razones explican este boom.<\/strong><\/p>\n<p><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/video-online.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-455\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/video-online.jpg\" alt=\"video-online\" width=\"650\" height=\"366\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/video-online.jpg 1920w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/video-online-300x169.jpg 300w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/video-online-1024x576.jpg 1024w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/video-online-600x338.jpg 600w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/video-online-800x450.jpg 800w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p>Podemos mencionar las razones m\u00e1s importantes:<\/p>\n<p>-abaratamiento de los dispositivos: cada vez m\u00e1s personas acceden a la compra de un tel\u00e9fono inteligente que potencia no s\u00f3lo la producci\u00f3n sino el consumo de videos.<\/p>\n<p>-mejores c\u00e1maras: los dispositivos m\u00f3viles incorporan mejores c\u00e1maras con mejores resoluciones.<\/p>\n<p>-plataformas m\u00e1s r\u00e1pidas: subir y compartir un video es cada vez m\u00e1s r\u00e1pido y sencillo.<\/p>\n<p>Seg\u00fan revel\u00f3 la empresa de telecomunicaciones Cisco, el consumo de videos en Internet seguir\u00e1 creciendo hasta 2017. Por eso, en este a\u00f1o el tr\u00e1fico de video representar\u00e1 el 69% del tr\u00e1fico global de Internet y de ese porcentaje, el 30% del consumo de videos en Internet se hace desde celulares o tablets. De acuerdo a datos de Google, \u201cel tel\u00e9fono m\u00f3vil es una pantalla peque\u00f1a pero poderosa\u201d, por lo que por cada persona que mira un video en Internet, hay 1,4 personas haciendo esta misma actividad a trav\u00e9s de sus tel\u00e9fonos m\u00f3viles.<\/p>\n<p>En cuanto a la duraci\u00f3n de los videos, los datos indican que mucha gente se queda mirando videos de m\u00e1s de 10 minutos, seg\u00fan las mediciones de la empresa Ooyala, publicadas en Reason Why.\u00a0La duraci\u00f3n aconsejable de un video para compartir en redes sociales es que no supere los 3 minutos.<\/p>\n<p>En consecuencia, para las empresas\u00a0que quieren ganar visibilidad en las redes sociales, los videos son un arma fundamental. Seg\u00fan los datos publicados por Headway Digital, disfrutar de los anuncios de video \u201caumenta la intenci\u00f3n de compra en un 97% y la asociaci\u00f3n de la marca en un 139%. Adem\u00e1s, un buen contenido de video garantiza que este se comparta, dado que el 92% de los usuarios lo hace\u201d.<\/p>\n<p>Toda estrategia de redes sociales deber\u00eda tener su perfil en YouTube, el principal referente en materia de videos en l\u00ednea\u00a0y tambi\u00e9n subir y publicar videos de forma nativa en Facebook y microvideos en Instagram.<\/p>\n<p>Por todo ello, el video online ha dejado de ser algo bueno que tener en el plan de medios, para convertirse en un elemento obligatorio en las acciones de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los videos en Internet son un recurso en crecimiento constante y de m\u00faltiples usos. Primero fue el boom de YouTube y ahora el de Facebook, Instagram y el de Snapchat. M\u00e1s all\u00e1 de la plataforma, el rey indiscutido es el video. Muchas razones explican este boom.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[81,80],"class_list":["post-454","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-videos","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Datos para analizar el boom de los videos online - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.neolo.com\/blog\/el-increible-boom-de-los-videos-online.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datos para analizar el boom de los videos online - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"Los videos en Internet son un recurso en crecimiento constante y de m\u00faltiples usos. Primero fue el boom de YouTube y ahora el de Facebook, Instagram y el de Snapchat. M\u00e1s all\u00e1 de la plataforma, el rey indiscutido es el video. 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