{"id":420,"date":"2015-11-03T08:40:45","date_gmt":"2015-11-03T11:40:45","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=420"},"modified":"2015-11-02T12:24:59","modified_gmt":"2015-11-02T15:24:59","slug":"como-potenciar-tu-negocio-con-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/como-potenciar-tu-negocio-con-las-redes-sociales.php","title":{"rendered":"C\u00f3mo potenciar tu negocio con las redes sociales"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Las redes sociales se han transformado en una herramienta de comunicaci\u00f3n indispensable para toda empresa. Ser activos usuarios de redes sociales, es decir, <strong>estar presente en las redes sociales implica grandes ventajas y beneficios para los negocios y emprendimientos.<\/strong><\/p>\n<p><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/redesosociales.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-421\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/redesosociales.jpg\" alt=\"redesosociales\" width=\"650\" height=\"488\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/redesosociales.jpg 800w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/redesosociales-300x225.jpg 300w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/redesosociales-600x450.jpg 600w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p>As\u00ed como las redes sociales se han convertido en una parte vital de las relaciones entre amigos y familiares, lo mismo sucede para una empresa y sus clientes o potenciales clientes.<\/p>\n<p>En otras palabras, la importancia de las redes sociales (como Facebook, Instagram, Twitter, Pinterest y YouTube) se basa en que se han convertido en un nexo fundamental entre las empresas y sus clientes.<\/p>\n<p>Por ejemplo, la Asociaci\u00f3n de Publicidad de Espa\u00f1a, public\u00f3 a comienzos de 2015 un estudio en el que indica que para el 70% de los usuarios, las redes sociales influyen en sus decisiones de compra. Facebook es usada por un 96% de los encuestados y Twitter por un 56%.<br \/>\nLas principales estrategias que deber\u00edan tenerse en cuenta para generar posibles clientes y para mantener vigentes a los clientes antiguos son 4:<\/p>\n<ol>\n<li><strong>Pensar acciones distintas para captar a tu p\u00fablico deseado de manera m\u00e1s directa y selectiva<\/strong><\/li>\n<li><strong>Mantener el perfil de cada red social actualizado: foto, datos de contacto y descripci\u00f3n.<\/strong><\/li>\n<li><strong>Publicar im\u00e1genes grandes y atractivas<\/strong><\/li>\n<li><strong>Diversificar las acciones en varias Redes Sociales (Facebook, Twitter, Instagram, etc.).<\/strong><\/li>\n<\/ol>\n<p>\u00bfC\u00f3mo tiene que ser el contenido ideal para publicar en Redes Sociales?<br \/>\nDebe cumplir los siguientes requisitos:<\/p>\n<p>Pensado para tu p\u00fablico\/tus usuarios<\/p>\n<ul>\n<li><strong>Simple<\/strong><\/li>\n<li><strong>Original<\/strong><\/li>\n<li><strong>\u00datil<\/strong><\/li>\n<li><strong>Cre\u00edble<\/strong><\/li>\n<li><strong>Positivo<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales se han transformado en una herramienta de comunicaci\u00f3n indispensable para toda empresa. Ser activos usuarios de redes sociales, es decir, estar presente en las redes sociales implica grandes ventajas y beneficios para los negocios y emprendimientos.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[64,65,32],"class_list":["post-420","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-como-potenciar-tu-negocio-con-las-redes-sociales","tag-redes-sociales","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo potenciar tu negocio con las redes sociales - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.neolo.com\/blog\/como-potenciar-tu-negocio-con-las-redes-sociales.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo potenciar tu negocio con las redes sociales - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales se han transformado en una herramienta de comunicaci\u00f3n indispensable para toda empresa. 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