{"id":413,"date":"2015-11-02T14:31:43","date_gmt":"2015-11-02T17:31:43","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=413"},"modified":"2021-01-04T11:16:16","modified_gmt":"2021-01-04T14:16:16","slug":"diferencias-entre-el-marketing-offline-tradicional-y-el-online","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/diferencias-entre-el-marketing-offline-tradicional-y-el-online.php","title":{"rendered":"Diferencias entre el Marketing Offline (tradicional) y el Online"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Tanto el marketing offline como el online tienen marcados diferencias. Pero, estas dos t\u00e9cnicas no chocan entre s\u00ed. Es decir, es posible combinar estrategias para medios tradicionales y para canales online y lograr que se complementen y adapten a la gran gama de posibilidades y oportunidades que ofrece cada medio.<\/p>\n<p><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/marketing-online.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-414\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/marketing-online.jpg\" alt=\"marketing-online\" width=\"670\" height=\"385\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/marketing-online.jpg 670w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/marketing-online-300x172.jpg 300w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/10\/marketing-online-600x345.jpg 600w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p>\u00bfCu\u00e1les son los aspectos donde el marketing online se diferencia? En primer lugar, la posibilidad de brindar informaci\u00f3n en tiempo real, de que los usuarios puedan encontrar en pocos segundos informaci\u00f3n o marcas y la posibilidad de poder segmentar y medir todas las acciones que se lleven a cabo son las principales diferencias que existen entre el marketing offline y el online. Adem\u00e1s de que el costo de realizar cada acci\u00f3n es sumamente m\u00e1s econ\u00f3mico que en los medios tradicionales (televisi\u00f3n, radio, revistas y diarios, publicidad en v\u00eda p\u00fablica, etc.).<\/p>\n<p>Gracias al Marketing Online es posible medir y cuantificar cada una de las estrategias que se implementan, por ejemplo: cu\u00e1ntas personas vieron un anuncio y si hicieron o no click en la publicidad. Adem\u00e1s, cada anuncio y cada acci\u00f3n puede dirigirse al p\u00fablico objetivo, por ejemplo: mujeres de 20 a 32 a\u00f1os que vivan en Buenos Aires y que est\u00e9n interesadas en moda. Tambi\u00e9n se pueden realizar acciones a un costo bajo y se puede medir el resultado de cada acci\u00f3n de forma inmediata. La interactividad es, sin lugar a dudas, una gran herramienta del mundo online. Es posible crear contenido para interactuar en el momento y para construir v\u00ednculos con una audiencia.<\/p>\n<p>En cambio, con el marketing offline: no se puede medir la llegada al p\u00fablico de forma efectiva; se puede segmentar el target de forma b\u00e1sica; implica grandes inversiones en publicidad; los resultados son medibles a mediano o largo plazo y este tipo de anuncios no generan interacci\u00f3n.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Marketing offline<\/strong><\/td>\n<td><strong>Marketing online<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No se puede medir la llegada al p\u00fablico de forma efectiva<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Se puede medir cada acci\u00f3n que se realiza. Por ejemplo: <\/span><span style=\"font-weight: 400;\">cu\u00e1ntas personas<\/span><span style=\"font-weight: 400;\"> vieron un anuncio y <\/span><span style=\"font-weight: 400;\">si hicieron o no click<\/span><span style=\"font-weight: 400;\"> en la publicidad. <\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Puede segmentar el target de forma b\u00e1sica<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cada anuncio y cada acci\u00f3n puede dirigirse al p\u00fablico objetivo. Por ejemplo: <\/span><span style=\"font-weight: 400;\">mujeres<\/span><span style=\"font-weight: 400;\"> de <\/span><span style=\"font-weight: 400;\">20 a 32 a\u00f1os<\/span><span style=\"font-weight: 400;\"> que vivan en <\/span><span style=\"font-weight: 400;\">Buenos Aires<\/span><span style=\"font-weight: 400;\"> y que est\u00e9n interesadas en <\/span><span style=\"font-weight: 400;\">moda<\/span><span style=\"font-weight: 400;\">. <\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Implica grandes inversiones.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Se pueden realizar acciones a un costo bajo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Los resultados son medibles a mediano o largo plazo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Se puede medir el resultado de cada acci\u00f3n de forma inmediata.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Los mensajes y anuncios no generar interactividad. <\/span><\/td>\n<td><span style=\"font-weight: 400;\">La interactividad es un gran potencial de la web actual. Se puede generar contenido para interactuar en el momento y para generar v\u00ednculos.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Tanto el marketing offline como el online tienen marcados diferencias. Pero, estas dos t\u00e9cnicas no chocan entre s\u00ed. Es decir, es posible combinar estrategias para medios tradicionales y para canales online y lograr que se complementen y adapten a la gran gama de posibilidades y oportunidades que ofrece cada medio.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[61,29],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-marketing-offline","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diferencias entre el Marketing Offline (tradicional) y el Online - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neolo.com\/blog\/diferencias-entre-el-marketing-offline-tradicional-y-el-online.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre el Marketing Offline (tradicional) y el Online - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"Tanto el marketing offline como el online tienen marcados diferencias. 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