{"id":289,"date":"2015-09-10T10:16:28","date_gmt":"2015-09-10T13:16:28","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=289"},"modified":"2015-09-16T13:10:36","modified_gmt":"2015-09-16T16:10:36","slug":"como-calcular-el-lifetime-value","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php","title":{"rendered":"\u00bfC\u00f3mo calcular el lifetime value?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400\">Algunos empresarios experimentados pueden decir que el \u00abpunto de equilibrio\u00bb o alg\u00fan otro n\u00famero es la m\u00e9trica m\u00e1s importante de un negocio, pero el \u00ablifetime value\u00bb es quiz\u00e1s la medida m\u00e1s significativa de referencia. Es una de las m\u00e9tricas m\u00e1s olvidadas y menos comprendidas en los negocios, a pesar de que es uno de los m\u00e1s f\u00e1ciles de averiguar.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400\">\u00bfPor qu\u00e9 es tan importante este n\u00famero en particular? Principalmente porque da una idea de lo mucho que un negocio puede esperar de un cliente en particular, que a su vez ayudar\u00e1 a decidir cu\u00e1nto est\u00e1 dispuesto ese usuario a gastar para \u00abcomprar\u00bb un producto o servicio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Una vez que sepas con qu\u00e9 frecuencia compra un cliente, entender\u00e1s mejor c\u00f3mo asignar tus recursos en t\u00e9rminos de campa\u00f1as de retenci\u00f3n de clientes y otros servicios que necesitas para mantener a tus clientes y mantenerlos contentos.<\/span><\/p>\n<div id=\"attachment_290\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-290\" class=\"size-full wp-image-290\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png\" alt=\"\u00bfC\u00f3mo calcular el lifetime value?\" width=\"768\" height=\"288\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png 768w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1-300x113.png 300w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1-600x225.png 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><p id=\"caption-attachment-290\" class=\"wp-caption-text\">\u00bfC\u00f3mo calcular el lifetime value?<\/p><\/div>\n<p><span style=\"font-weight: 400\">La forma m\u00e1s sencilla de estimar el lifetime value, si est\u00e1s en la etapa de planificaci\u00f3n es mediante la aplicaci\u00f3n de la siguiente ecuaci\u00f3n:<\/span><\/p>\n<p><span style=\"font-weight: 400\">(Valor promedio de una venta) X (N\u00famero de repetici\u00f3n Transacciones) X (Promedio Tiempo de retenci\u00f3n en meses o a\u00f1os para un cliente t\u00edpico)<\/span><\/p>\n<p><span style=\"font-weight: 400\">Un ejemplo sencillo ser\u00eda el valor de la vida de un miembro de un gimnasio que gasta $ 20 cada mes durante 3 a\u00f1os. El valor de ese cliente ser\u00eda:<\/span><\/p>\n<p><span style=\"font-weight: 400\">$ 20 x 12 meses x 3 a\u00f1os = $ 720 de los ingresos totales (o $ 240 por a\u00f1o)<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ahora se puede ver incluso desde este ejemplo hipot\u00e9tico por qu\u00e9 muchos gimnasios ofrecen una calidad de d\u00edas gratis para ayudar a dirigir el tr\u00e1fico. Los propietarios saben que el cliente va a ser rentables en un corto per\u00edodo de tiempo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Una vez que tengas una idea del \u201clifetime value\u201d de tu cliente, ten\u00e9s dos opciones para decidir cu\u00e1nto gastar a \u00e9l o ella adquirir:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\"> costo de adquisici\u00f3n permisible: esta es la cantidad que est\u00e1s dispuesto a gastar por cliente por campa\u00f1a, siempre y cuando el costo sea menor que el beneficio que haces en tu primera venta. Esta es una estrategia de corto plazo que tiene m\u00e1s sentido cuando el flujo de dinero es una preocupaci\u00f3n.<\/span><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400\"> costo de adquisici\u00f3n de inversi\u00f3n: este es el costo que est\u00e1s dispuesto a invertir por cliente sabiendo que tendr\u00e1s una p\u00e9rdida en una compra inicial o incluso tambi\u00e9n en una posterior. Pero con otros recursos se puede absorber tu inversi\u00f3n en marketing inicial con esta estrategia a m\u00e1s largo plazo.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Tambi\u00e9n es posible tener una visi\u00f3n diferente. En el caso del gimnasio, si un gimnasio ya establecido o el valor de tus clientes es mayor, se puede pensar en cuotas mensuales de suscripci\u00f3n y opciones de valor a\u00f1adido tales como entrenadores personales. Se puede invertir $ 1.000 para obtener un cliente $ 700 al a\u00f1o y esperar hasta el primer trimestre del segundo a\u00f1o de la suscripci\u00f3n para comenzar a beneficiarse de esa inversi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El punto es que nunca sabr\u00e1s c\u00f3mo desarrollar un presupuesto de marketing \u00f3ptimo a menos que sepas cu\u00e1l tiene que ser el retorno de tu inversi\u00f3n. Este conocimiento es vital, ya que te ayudar\u00e1 a tomar decisiones de marketing basadas en la realidad de tus propios n\u00fameros en lugar de decidir sobre nada real o aplicado a tu industria. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Conocer el lifetime value tambi\u00e9n te permite ver c\u00f3mo, o si, se puede otorgar un descuento. Esto te ayudar\u00e1 a evitar los efectos potencialmente desastrosos cuando necesit\u00e1s de efectivo para sobrevivir. <\/span><br \/>\n<span style=\"font-weight: 400\">As\u00ed que se recomienda tomarse un poco de tiempo para trabajar los n\u00fameros en la ecuaci\u00f3n de \u201clifetime value\u201d, especialmente todav\u00eda est\u00e1 en la etapa de planificaci\u00f3n para tu negocio. Este es el n\u00famero que determinar\u00e1n el \u00e9xito final de tu empresa.<\/span><\/p>\n<p>Fuente: <a href=\"https:\/\/www.neolo.com\">Neolo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algunos empresarios experimentados pueden decir que el \u00abpunto de equilibrio\u00bb o alg\u00fan otro n\u00famero es la m\u00e9trica m\u00e1s importante de un negocio, pero el \u00ablifetime value\u00bb es quiz\u00e1s la medida m\u00e1s significativa de referencia. Es una de las m\u00e9tricas m\u00e1s olvidadas y menos comprendidas en los negocios, a pesar de que es uno de los [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[36,37,29],"class_list":["post-289","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-calcular-el-lifetime-value","tag-lifetime-value","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo calcular el lifetime value? - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo calcular el lifetime value? - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"Algunos empresarios experimentados pueden decir que el \u00abpunto de equilibrio\u00bb o alg\u00fan otro n\u00famero es la m\u00e9trica m\u00e1s importante de un negocio, pero el \u00ablifetime value\u00bb es quiz\u00e1s la medida m\u00e1s significativa de referencia. Es una de las m\u00e9tricas m\u00e1s olvidadas y menos comprendidas en los negocios, a pesar de que es uno de los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php\" \/>\n<meta property=\"og:site_name\" content=\"Neolo Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/neolohosting\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-10T13:16:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-16T16:10:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png\" \/>\n<meta name=\"author\" content=\"Romina Dirks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@neolo\" \/>\n<meta name=\"twitter:site\" content=\"@neolo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romina Dirks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php\"},\"author\":{\"name\":\"Romina Dirks\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\"},\"headline\":\"\u00bfC\u00f3mo calcular el lifetime value?\",\"datePublished\":\"2015-09-10T13:16:28+00:00\",\"dateModified\":\"2015-09-16T16:10:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php\"},\"wordCount\":693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png\",\"keywords\":[\"calcular el lifetime value\",\"lifetime value\",\"marketing online\"],\"articleSection\":[\"Articulos interesantes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php\",\"url\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php\",\"name\":\"\u00bfC\u00f3mo calcular el lifetime value? - Neolo Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png\",\"datePublished\":\"2015-09-10T13:16:28+00:00\",\"dateModified\":\"2015-09-16T16:10:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.neolo.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articulos interesantes\",\"item\":\"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00bfC\u00f3mo calcular el lifetime value?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#website\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"name\":\"Neolo Blog\",\"description\":\"Blog de Neolo: Dominios, Web Hosting y Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.neolo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#organization\",\"name\":\"Neolo\",\"url\":\"https:\/\/www.neolo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"contentUrl\":\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png\",\"width\":392,\"height\":83,\"caption\":\"Neolo\"},\"image\":{\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/neolohosting\",\"https:\/\/x.com\/neolo\",\"https:\/\/www.instagram.com\/neolodotcom\/\",\"https:\/\/www.linkedin.com\/company\/neolo.com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f\",\"name\":\"Romina Dirks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g\",\"caption\":\"Romina Dirks\"},\"url\":\"https:\/\/www.neolo.com\/blog\/author\/editora\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo calcular el lifetime value? - Neolo Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php","og_type":"article","og_title":"\u00bfC\u00f3mo calcular el lifetime value? - Neolo Blog","og_description":"Algunos empresarios experimentados pueden decir que el \u00abpunto de equilibrio\u00bb o alg\u00fan otro n\u00famero es la m\u00e9trica m\u00e1s importante de un negocio, pero el \u00ablifetime value\u00bb es quiz\u00e1s la medida m\u00e1s significativa de referencia. Es una de las m\u00e9tricas m\u00e1s olvidadas y menos comprendidas en los negocios, a pesar de que es uno de los [&hellip;]","og_url":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php","og_site_name":"Neolo Blog","article_publisher":"https:\/\/www.facebook.com\/neolohosting","article_published_time":"2015-09-10T13:16:28+00:00","article_modified_time":"2015-09-16T16:10:36+00:00","og_image":[{"url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png","type":"","width":"","height":""}],"author":"Romina Dirks","twitter_card":"summary_large_image","twitter_creator":"@neolo","twitter_site":"@neolo","twitter_misc":{"Escrito por":"Romina Dirks","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#article","isPartOf":{"@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php"},"author":{"name":"Romina Dirks","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f"},"headline":"\u00bfC\u00f3mo calcular el lifetime value?","datePublished":"2015-09-10T13:16:28+00:00","dateModified":"2015-09-16T16:10:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php"},"wordCount":693,"commentCount":0,"publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png","keywords":["calcular el lifetime value","lifetime value","marketing online"],"articleSection":["Articulos interesantes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php","url":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php","name":"\u00bfC\u00f3mo calcular el lifetime value? - Neolo Blog","isPartOf":{"@id":"https:\/\/www.neolo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage"},"thumbnailUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png","datePublished":"2015-09-10T13:16:28+00:00","dateModified":"2015-09-16T16:10:36+00:00","breadcrumb":{"@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#primaryimage","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/cover1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.neolo.com\/blog\/como-calcular-el-lifetime-value.php#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.neolo.com\/blog"},{"@type":"ListItem","position":2,"name":"Articulos interesantes","item":"https:\/\/www.neolo.com\/blog\/temas\/articulos-interesantes"},{"@type":"ListItem","position":3,"name":"\u00bfC\u00f3mo calcular el lifetime value?"}]},{"@type":"WebSite","@id":"https:\/\/www.neolo.com\/blog\/#website","url":"https:\/\/www.neolo.com\/blog\/","name":"Neolo Blog","description":"Blog de Neolo: Dominios, Web Hosting y Marketing Digital","publisher":{"@id":"https:\/\/www.neolo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.neolo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.neolo.com\/blog\/#organization","name":"Neolo","url":"https:\/\/www.neolo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","contentUrl":"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2017\/07\/neolo-verde-chico.png","width":392,"height":83,"caption":"Neolo"},"image":{"@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/neolohosting","https:\/\/x.com\/neolo","https:\/\/www.instagram.com\/neolodotcom\/","https:\/\/www.linkedin.com\/company\/neolo.com\/"]},{"@type":"Person","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/2eb2c96e7f67d48c3d625332047e353f","name":"Romina Dirks","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.neolo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1b6e423501cde51dc7dfa9679fc7db1?s=96&r=g","caption":"Romina Dirks"},"url":"https:\/\/www.neolo.com\/blog\/author\/editora"}]}},"_links":{"self":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":2,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions\/334"}],"wp:attachment":[{"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/categories?post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neolo.com\/blog\/wp-json\/wp\/v2\/tags?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}