{"id":282,"date":"2015-09-04T10:09:24","date_gmt":"2015-09-04T13:09:24","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=282"},"modified":"2015-09-16T13:09:01","modified_gmt":"2015-09-16T16:09:01","slug":"como-usar-las-redes-sociales-para-vender-mas","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/como-usar-las-redes-sociales-para-vender-mas.php","title":{"rendered":"\u00bfC\u00f3mo usar las redes sociales para vender m\u00e1s?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400\">Las redes sociales sirven para crear y afianzar lazos entre personas y tambi\u00e9n entre personas y empresas o marcas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Las redes sociales se han transformado en una herramienta de comunicaci\u00f3n indispensable para toda empresa. Ser activos usuarios de redes sociales, es decir, estar presente en las redes sociales implica grandes ventajas y beneficios para los negocios y emprendimientos.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400\">As\u00ed como las redes sociales se han convertido en una parte vital de las relaciones entre amigos y familiares, lo mismo sucede para una empresa y sus clientes o potenciales clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En otras palabras, la importancia de las redes sociales (como Facebook, Instagram, Twitter y Pinterest) se basa en que se han convertido en un nexo fundamental entre las empresas y sus clientes.<\/span><\/p>\n<div id=\"attachment_283\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/error-CM.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-283\" class=\"size-medium wp-image-283\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/error-CM-300x198.jpg\" alt=\"redes sociales para vender m\u00e1s\" width=\"300\" height=\"198\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/error-CM-300x198.jpg 300w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/error-CM-1024x674.jpg 1024w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/error-CM-600x395.jpg 600w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/error-CM-800x527.jpg 800w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/error-CM.jpg 1306w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-283\" class=\"wp-caption-text\"><em>C\u00f3mo usar las redes sociales para vender m\u00e1s<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400\">Por ejemplo, la Asociaci\u00f3n de Publicidad de Espa\u00f1a, public\u00f3 a comienzos de 2015 un estudio en el que indica que para el 70% de los usuarios, las redes sociales influyen en sus decisiones de compra. Facebook es usada por un 96% de los encuestados y Twitter por un 56%.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00bfCu\u00e1les son las ventajas de usar Redes Sociales para negocios?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Los usuarios ya usan las redes sociales, no es necesario \u00abllevarlos\u00bb hacia ning\u00fan sitio.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Las redes sociales logran generar lazos emocionales<\/span><\/li>\n<li><span style=\"font-weight: 400\">Las acciones de publicidad (promoci\u00f3n de productos o servicios) son progresivas (a largo plazo), dirigidas al p\u00fablico que necesitamos y m\u00e1s econ\u00f3micas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Las principales estrategias que deber\u00edan tenerse en cuenta para generar posibles clientes y para mantener vigentes a los clientes antiguos son 4: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Pensar acciones distintas para captar a tu p\u00fablico deseado de manera m\u00e1s directa y selectiva<\/span><\/li>\n<li><span style=\"font-weight: 400\">Mantener el perfil de cada red social actualizado: foto, datos de contacto y descripci\u00f3n. <\/span><\/li>\n<li><span style=\"font-weight: 400\">Publicar im\u00e1genes grandes y atractivas<\/span><\/li>\n<li><span style=\"font-weight: 400\">Diversificar las acciones en varias Redes Sociales (Facebook, Twitter, Instagram, etc.).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u00bfC\u00f3mo tiene que ser el contenido ideal para publicar en Redes Sociales?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Debe cumplir los siguientes requisitos:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Pensado para tu p\u00fablico\/tus usuarios<\/span><\/li>\n<li><span style=\"font-weight: 400\">Simple<\/span><\/li>\n<li><span style=\"font-weight: 400\">Original<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u00datil<\/span><\/li>\n<li><span style=\"font-weight: 400\">Cre\u00edble<\/span><\/li>\n<li><span style=\"font-weight: 400\">Positivo<\/span><\/li>\n<\/ul>\n<p>Fuente: <a href=\"https:\/\/www.neolo.com\">Neolo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales sirven para crear y afianzar lazos entre personas y tambi\u00e9n entre personas y empresas o marcas. Las redes sociales se han transformado en una herramienta de comunicaci\u00f3n indispensable para toda empresa. Ser activos usuarios de redes sociales, es decir, estar presente en las redes sociales implica grandes ventajas y beneficios para los [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[31,32],"class_list":["post-282","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-redes-sociales-para-vender-mas","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo usar las redes sociales para vender m\u00e1s? - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neolo.com\/blog\/como-usar-las-redes-sociales-para-vender-mas.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo usar las redes sociales para vender m\u00e1s? - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales sirven para crear y afianzar lazos entre personas y tambi\u00e9n entre personas y empresas o marcas. 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