{"id":279,"date":"2015-09-02T17:06:48","date_gmt":"2015-09-02T20:06:48","guid":{"rendered":"http:\/\/www.neolo.com\/blog\/?p=279"},"modified":"2015-09-16T13:07:12","modified_gmt":"2015-09-16T16:07:12","slug":"para-que-sirve-el-marketing-online","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/para-que-sirve-el-marketing-online.php","title":{"rendered":"\u00bfPara qu\u00e9 sirve el Marketing Online?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400\">\u00bfSab\u00edas que el 45% de los usuarios est\u00e1 dentro de la franja de 25 a 54 a\u00f1os, es decir, de la franja econ\u00f3micamente activa? Adem\u00e1s, de acuerdo a Comscore, en el \u00faltimo a\u00f1o, la audiencia online en Am\u00e9rica Latina creci\u00f3 un 12%, llegando a 179 millones de usuarios.<\/span><!--more--><\/p>\n<p><a href=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/marketingherramientas.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-280 aligncenter\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/marketingherramientas-300x225.jpg\" alt=\"marketingherramientas\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/marketingherramientas-300x225.jpg 300w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2015\/08\/marketingherramientas.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Por su parte, Argentina es la tercera mayor audiencia Online en Am\u00e9rica Latina despu\u00e9s de Brasil y M\u00e9xico con 18,6 millones de usuarios. Las principales actividades que realizan las personas en Internet son usar redes sociales (80%), leer noticias (81%) y usar el correo electr\u00f3nico (90%).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Todos estos datos dan una pista de por qu\u00e9 es importante el Marketing Online. En la actualidad, en Argentina y en todo el mundo, cada vez m\u00e1s personas se conectan a Internet con el fin de mantenerse conectados con otras personas (amigos y familiares) y para buscar informaci\u00f3n y adquirir bienes y servicios. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Por eso, cada emprendedor y cada negocio puede encontrar en Internet una fuente vital para dar a conocer lo que ofrece y para posicionarse como el l\u00edder en ese mercado. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tambi\u00e9n existen otros aspectos imprescindibles del Marketing Online a tener en cuenta y que hacen que, justamente, el Marketing online sea vital y \u00fatil para tus prop\u00f3sitos. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Porque de todos los canales que existen para hacer marketing, Internet es el medio que m\u00e1s crece. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Cada vez m\u00e1s personas tienen acceso a Internet, sobre todo a trav\u00e9s del tel\u00e9fono celular. Los aparatos son cada vez m\u00e1s baratos, al igual que la conexi\u00f3n a Internet. Miles y miles de personas que no ten\u00edan posibilidad de usar o comprar una computadora, han logrado usar Internet a trav\u00e9s de su m\u00f3vil. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A su vez, a diferencia de otros medios tradicionales como la prensa gr\u00e1fica o la televisi\u00f3n, la audiencia online no para de desarrollarse y de especializarse. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Porque su penetraci\u00f3n es cada vez m\u00e1s alta, gracias al uso de dispositivos m\u00f3viles como celulares y tablets.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ya casi todos los dispositivos y electrodom\u00e9sticos que se venden cuentan con conexi\u00f3n a Internet. Celulares, tablets, pero tambi\u00e9n heladeras y televisores. El avance de la red de redes en el hogar y en la vida cotidiana es cada vez m\u00e1s profunda. Es una oportunidad para no desaprovechar. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Porque brinda una gran capacidad de segmentaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Cada persona puede dirigir los mensajes que publica a un determinado p\u00fablico, por ejemplo, sus amigos o sus colegas de trabajo. De la misma manera, una empresa puede elegir a qu\u00e9 audiencia dirigirse, sean contenidos o publicidades.<\/span><\/p>\n<p>Fuente: <a href=\"https:\/\/www.neolo.com\">Neolo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que el 45% de los usuarios est\u00e1 dentro de la franja de 25 a 54 a\u00f1os, es decir, de la franja econ\u00f3micamente activa? Adem\u00e1s, de acuerdo a Comscore, en el \u00faltimo a\u00f1o, la audiencia online en Am\u00e9rica Latina creci\u00f3 un 12%, llegando a 179 millones de usuarios.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[30,29],"class_list":["post-279","post","type-post","status-publish","format-standard","hentry","category-articulos-interesantes","tag-internet-en-latinoamerica","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPara qu\u00e9 sirve el Marketing Online? - Neolo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neolo.com\/blog\/para-que-sirve-el-marketing-online.php\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirve el Marketing Online? - Neolo Blog\" \/>\n<meta property=\"og:description\" content=\"\u00bfSab\u00edas que el 45% de los usuarios est\u00e1 dentro de la franja de 25 a 54 a\u00f1os, es decir, de la franja econ\u00f3micamente activa? 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