{"id":11897,"date":"2021-01-27T19:04:46","date_gmt":"2021-01-27T22:04:46","guid":{"rendered":"https:\/\/www.neolo.com\/blog\/?p=11897"},"modified":"2021-01-28T10:21:56","modified_gmt":"2021-01-28T13:21:56","slug":"roland-beaussant-durante-la-pandemia-se-incremento-un-30-la-creacion-de-sitios-web","status":"publish","type":"post","link":"https:\/\/www.neolo.com\/blog\/roland-beaussant-durante-la-pandemia-se-incremento-un-30-la-creacion-de-sitios-web.php","title":{"rendered":"Roland Beaussant: \u00abDurante la pandemia se increment\u00f3 un 30% la creaci\u00f3n de sitios web\u00bb"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<p><strong>Roland Beaussant<\/strong>, dise\u00f1ador web freelance con gran experiencia en sitios orientados al marketing digital. <\/p>\n\n\n\n<p>Actualmente al frente de <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress-barcelona.com\/es\/\" target=\"_blank\">WordPress Barcelona<\/a>, una empresa dedicada exclusivamente a la creaci\u00f3n de p\u00e1ginas web y tiendas online con <strong>WordPress<\/strong> y <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.neolo.com\/blog\/como-crear-una-tienda-wordpress-con-woocommerce.php\" target=\"_blank\">WooCommerce<\/a><\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"545\" src=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2021\/01\/Roland-Beaussant.png\" alt=\"\" class=\"wp-image-11898\" srcset=\"https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2021\/01\/Roland-Beaussant.png 444w, https:\/\/www.neolo.com\/blog\/wp-content\/uploads\/2021\/01\/Roland-Beaussant-244x300.png 244w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><figcaption><strong>Roland Beaussant<\/strong>, dise\u00f1ador web freelance.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u00bfC\u00f3mo comenz\u00f3 tu carrera de desarrollo de sitios web?<\/strong><\/p>\n\n\n\n<p>En 1999, de estudiante en negocios internacionales, cre\u00e9 mi primera p\u00e1gina en <strong>HTML<\/strong> para compartir mi CV buscando pr\u00e1cticas. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>En el a\u00f1o 99, los reclutadores se ofuscaban de que no les diera una carta manuscrita y tener que ir a una Web.<\/p><\/blockquote>\n\n\n\n<p>Empec\u00e9 mi primer proyecto WordPress semi profesional en el 2007 y vend\u00ed mi primera Web en 2010. Fue un largo camino de autoaprendizaje y reconversi\u00f3n hasta poder proponer mis servicios como desarrollador. <\/p>\n\n\n\n<p>Hoy en d\u00eda existen m\u00faltiples tutoriales o formaciones online de muy buen nivel para formarse en algunas semanas.<\/p>\n\n\n\n<p><strong>\u00bfPor qu\u00e9 es importante tener un sitio online?<\/strong><\/p>\n\n\n\n<p>La pregunta casi no tiene sentido hoy. Aparte de unos muy pocos negocios callejeros o alimentarios, todas las empresas y profesionales deber\u00edan tener una Web.<\/p>\n\n\n\n<p>Una web es fundamental para: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Encontrar nuevos clientes.<\/li><li>Comunicar sus datos de contacto. <\/li><li>Gestionar su reputaci\u00f3n online. <\/li><li>Encontrar colaboradores y partners. <\/li><li>Ganar dinero con publicidad. <\/li><\/ul>\n\n\n\n<p>\u00a1Y mucho m\u00e1s!<\/p>\n\n\n\n<p>Y con el <strong>COVID-19<\/strong> estas necesidades se han multiplicado.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo defines WordPress? \u00bfPor qu\u00e9 lo eliges?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.neolo.com\/blog\/curso-de-wordpress-gratis.php\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a> es el <strong>CMS<\/strong> (Content Management system) m\u00e1s usado para crear y gestionar p\u00e1ginas web en el mundo. Tiene un n\u00facleo central \u00abOpen source\u00bb y gratis al que se a\u00f1aden una plantilla y extensiones (gratis o comerciales) para personalizar el dise\u00f1o y sus funcionalidades. Y se puede programar a voluntad tambi\u00e9n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Inicialmente eleg\u00ed WordPress por ser sin \u00e1nimo de lucro, la facilidad y lo abierto de su c\u00f3digo y lo din\u00e1mico de su comunidad. <\/p><\/blockquote>\n\n\n\n<p>Mi elecci\u00f3n se confirm\u00f3 con los a\u00f1os. Otros CMS parecidos han perdido su fama a lo largo de los a\u00f1os por ser demasiado cerrados o comerciales. <\/p>\n\n\n\n<p>Y a\u00fan as\u00ed WordPress no es perfecto, requiere experiencia y conocimientos para la mayor\u00eda de proyectos. O al menos dedicar unas semanas a aprender su funcionamiento.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 themes y plugins recomiendas?<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>Utilizo mucho el <strong>Divi Builder<\/strong>, una plantilla que ofrece una interfaz visual para crear dise\u00f1os muy avanzados en poco tiempo. Su competidor principal <strong>Elementor<\/strong> es muy v\u00e1lido tambi\u00e9n. <\/p>\n\n\n\n<p>Los plugins (extensiones) indispensables son: <strong>Yoast SEO, Wordfence<\/strong> (seguridad), <strong>Duplicator<\/strong> o <strong>All-in-one Migration<\/strong> (backups).<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 nos puedes contar de WooCommerce?<\/strong><\/p>\n\n\n\n<p><strong><br>WooCommerce<\/strong> es el plugin de e-commerce principal de WordPress. Por lo tanto el sistema de e-commerce principal en todo el mundo. <\/p>\n\n\n\n<p>Es ideal para empresas medianas y\/o peque\u00f1as y se puede personalizar a voluntad.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 es lo que m\u00e1s te consultan tus clientes? \u00bfQu\u00e9 tipo de sitios desarrollas m\u00e1s?<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>Desarrollo muchas tiendas online, comunidades online, Cursos online, Webs corporativas, para servicios m\u00e9dicos, inmobiliarias y sitios para artistas y psic\u00f3logos.<\/p>\n\n\n\n<p><strong>Luego de la pandemia, \u00bfcu\u00e1nto se increment\u00f3 la creaci\u00f3n de sitios y tu trabajo?<\/strong><\/p>\n\n\n\n<p>Absolutamente, se increment\u00f3 bastante mi actividad. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Durante la pandemia del COVID-19 se increment\u00f3 un 30% la creaci\u00f3n de sitios web.<\/p><\/blockquote>\n\n\n\n<p><strong>\u00bfNos mencionas 3 tips para tener presencia online?<\/strong><\/p>\n\n\n\n<p>Creo que es necesario para tener presencia online: Escribir p\u00e1ginas y art\u00edculos con bastante contenido, rellenar la ficha <strong>Google My Business<\/strong>, comunicar en redes sociales y comprar Google Ads.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 significa optimizar un sitio web? \u00bfQu\u00e9 recomiendas para esto?<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Para optimizaciones en buscadores, lo principal es escribir p\u00e1ginas y art\u00edculos con bastante contenido y luego seguir las pautas principales de SEO, sin perder demasiado tiempo con ello.<\/p><\/blockquote>\n\n\n\n<p><br>Te ir\u00e1 bien si tienes un buen dise\u00f1o, una navegaci\u00f3n l\u00f3gica y bien estructuradas las p\u00e1ginas de tu sitio.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo ves este a\u00f1o en cuanto al avance digital?<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>Creo que en este a\u00f1o seguiremos teniendo un aumento de actividad que se estabilizar\u00e1 poco a poco.<\/p>\n\n\n\n<p><strong>\u00bfQuieres agregar algo m\u00e1s que le sirva a los lectores?<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Crear p\u00e1ginas webs es una pasi\u00f3n para m\u00ed. Me permite descubrir personas y empresas muy diferentes. <\/p><\/blockquote>\n\n\n\n<p>Cada d\u00eda exploro nuevas t\u00e9cnicas y cre\u00f3 soluciones para mis clientes. Les ayudo a estructurar sus proyectos. Es un trabajo multifac\u00e9tico. <\/p>\n\n\n\n<p>Un gran reto es encontrar rentabilidad y destacar frente a mucha competencia pero con paciencia, experiencia y autoformaci\u00f3n se logra.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u00a1Conoce el web hosting m\u00e1s recomendado para WooCommerce! <\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background\" href=\"https:\/\/www.neolo.com\/es\/woocommerce-hosting\/\"><strong>ME INTERESA<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roland Beaussant, dise\u00f1ador web freelance con gran experiencia en sitios orientados al marketing digital. Actualmente al frente de WordPress Barcelona, una empresa dedicada exclusivamente a la creaci\u00f3n de p\u00e1ginas web y tiendas online con WordPress y WooCommerce. \u00bfC\u00f3mo comenz\u00f3 tu carrera de desarrollo de sitios web? En 1999, de estudiante en negocios internacionales, cre\u00e9 mi [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":11907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[340],"tags":[],"class_list":["post-11897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roland Beaussant: &quot;Durante la pandemia se increment\u00f3 un 30% la creaci\u00f3n de sitios web&quot; - Neolo Blog<\/title>\n<meta name=\"description\" content=\"Roland Beaussant, dise\u00f1ador web espa\u00f1ol especializado en WordPress y WooCommerce nos da tips para p\u00e1ginas web y tiendas online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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